Intact America launches a campaign to tell the AAP to #EndThePain, after a Pediatrics journal article describes the long-term negative consequences of neonatal pain and calls for doctors and hospitals to reduce unnecessary painful procedures on babies. Intact America gathers more than 10,000 signatures on a petition to the AAP, making several attempts to meet with AAP executives in order to discuss and deliver the petition. Finally, the petition signatures are shipped to AAP’s office in suburban Chicago, and Intact America holds a press conference at the AAP 2016 annual meeting.